City: Syracuse, NY
Hospital Visit: Crouse Hospital – Neonatal Intensive Care Unit
Date: Wednesday, February 15th
This was a HUGE day for Mascots for a Cure and one we will never forget. It was a day that we would be working with our new International Celebrity Spokesperson, Chubby Checker, to create some meaningful content to drive messaging to help with the Lace Up and Twist Away Childhood Cancer Tour and our overall fundraising and general efforts to support kids and families battling childhood cancer.
The day started with an early wakeup call to do a fun media appearance on News Channel 9 WSYR’s Bridge Street show in Syracuse with Chubby Checker and our Courageous Knights, Layla and Max. It was a great way to start off our media blitz and share our story. During the show we met this amazing band called Decades Rewind and we were invited to not only go to their show that night in Syracuse as their guests, but they also invited all of us on stage and talked about Mascots for a Cure and our mission and to do the Chubby Checker Twist Challenge as they performed “The Twist”!
After the show, we shifted gears and headed over to Crouse’s Pomroy School of Nursing where we had things set up to shoot with Chubby, Sir Roland Braveheart, and our Courageous Knights. We spent the entire day with Chubby Checker doing a lot of challenge videos, promo videos, and other material that we could use for our campaign, Lace Up and Twist Away Childhood Cancer Tour and Mascots for a Cure overall.
In between our shoot at the nursing school and our next stop, we were invited to walk through Crouse Hospital’s Neonatal Intensive Care Unit to see first-hand the incredible work they do there. Some of the babies were smaller than the size of a hand. Hard to believe, and a truly unique experience!
To finish things off the group shot over to the home of the Syracuse Chiefs Baseball Club, NBT Bank Stadium, for a few final green screen shots. It was such an honor and pleasure to meet the King of the Twist in person! Chubby was such a humble man that showed a lot of passion and care for what we are doing with Mascots for a Cure. We couldn’t be happier to have Chubby on board to represent MFAC as our official International Celerity Spokesperson. To think that an icon and music legend has teamed up with us…AMAZING!
Bridge Street NewsChannel 9 WSYR